for Simplot Retail
J.R. Simplot Company has been a pioneer in the frozen food industry since the 1950's. Simplot Retail is a division of the company bringing frozen food processing, consumer packaging and retail experience to the table. They can help companies with consumer research, innovative packaging and custom product development and Good Grains is a perfect example of utilizing all of these for a store brand product.
Developed for Costco, this product is a combination of two superfoods: quinoa and kale. PLUTO was approached for a landing page execution bringing the packaging to life in the digital space. Like the product itself, the responsive site provided exactly what the consumer needs...and nothing else.