Idaho has more whitewater rivers than anywhere in the lower 48 states, but the IOGA was still having problems attracting new visitors to the site. Pluto and Cairn Search worked together to create an SEO strategy that would boost traffic and also make the existing content more relevant to non-outdoor professionals.
The Idaho Outfitters and Guides Association has had a web presence since 1995, and through the years has worked with only a few different agencies. The IOGA came to Pluto because they needed a partner that would work with their grant cycles and help them grow their organization by showcasing the amazing rivers that Idaho has to offer.
In addition to updating the content using Umbraco, we've built a membership renewal form that allowed members to renew online, and updated their e-newsletter delivery system to Mail Chimp (which helped cut monthly costs), create a blog, add member videos, and most recently developing a mobile experience.