43% of travelers will post travel-related content on social media or write reviews upon return.
- Expedia Media Solutions
When planning a trip away from home, many people reach out to their friends and family for advice and recommendations. For this reason, it is important for all tourism and travel businesses to participate in social media.
When facilitating social media, it is important your efforts coincide with the strategy on your main website. The most basic connection comes from providing a live stream of facebook or twitter updates somewhere on your website. That being said, there needs to be a management plan behind using social media. It could end up being detrimental to your online reputation if social media is implemented without someone on staff monitoring the activity from customers.
By utilizing social media, you have the chance to easily update your online network on news, events, images and more. The more interactive your business is on social media, the more likely your network will share or recommend your business to their networks. Just remember that those on social media have smaller attention spans that those on your main site. Therefore, you should update with lots of visuals and small bits of information.
For guidance on how to align your web marketing strategy between your website and social media, contact us.